RICHMOND, VA, March 25, 2017: Mary E. Fender, founder and CEO of Frame Nation LLC will be closing her custom frame shop in Shockoe on April 22, 2017. Storewide sale events will take place leading up to the closing date. Details below.

After operating for 10 years on South 15th street, Fender has announced she will not be renewing her lease. The decision was made based on Fender’s desire to pursue other interests.

Fender states, “People are often asked, “Where do you want to be in five years?” Her answer: “In commercial leasing, the commitment is often a minimum of five years. I don’t see myself operating a frame shop at that time of my life.”

“I feel very accomplished in my industry and am looking forward to a future exploring new opportunities. Frame Nation has, for me, been an excellent experience, grounding me and pushing me during a difficult personal and economic time. The rewards have been greater than I ever imagined. I am excited for the future.”

Frame Nation LLC traces its roots to the early 1990s, when founder Mary Fender, started work as a picture framer at a company in Southwest Florida. It was the first job she had where she embraced all her talents – some of which was working directly with clients and creating with her hands. At that time, the dream of owning her own shop was planted, that seed would later grow into a custom framing boutique and gallery serving metro Richmond, VA.

After earning Master Certified Picture framer (MCPF from the Professional Picture Framers Association 2007) and Guild Commended Framer (GCF from the Fine Art Trade Guild 2002) designations and working for other shops since 1992, Ms. Fender started her own firm in 2007. During the shop’s existence it has employed 6 members of the Richmond community, won a variety of framing awards and been voted #1 frame shop twice, by readers of Richmond Magazine (2016) and by readers of R•HOME Magazine (2017).

Fender goes on to say, “I wish to thank all that have helped and supported me so consistently over the years. There are so many, that took my success personally and I am extremely grateful. The support of my parents, siblings, friends and in particular my late partner, were core to pursuing my dream of owning and operating my own custom frame shop.

The mentoring of members of the Network of Enterprising Women, the Retail Merchants

Association and the Professional Picture Framers Association were also invaluable.”

The support from Richmond art lovers, interior designers and the general public has been the reason the shop has continued with sales growing every year.

“The clientele of Frame Nation have been amazing. The local RVA art, heirlooms, photos, sports jerseys, military memorabilia we have framed for Richmonders has made the vocation of picture framing interesting and at times entertaining, to say the least.

It means so much to know our frames are encasing family memories and individual experiences that are cherished and will be for years to come. These “things” are the stuff of life.

Many of our customers have become friends and without them, and their repeat business, we would not have been a success. Thank you for everything, Richmond.” says Fender.


The shop will cease taking in new custom frame orders on Saturday, April 1st.

A storewide clearance sale will begin April 4th and will culminate in a “Grand Closing” celebration on Earth Day, Saturday April 22, 2017 from 10am-2pm.

On the 22nd there will be an auction, deep discounted items as well as many free items in keeping with the Recycle/Reuse theme of Earth Day.

Store fixtures and picture framing equipment will be for sale as well as framed art, open frames, matboard, and related items.

Frame Nation suggests following their Facebook page for details on the items up for auction and other details of the Grand closing event.

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